5 Ways to Help Small Businesses During Coronavirus Pandemic

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If one thing is certain, it’s that the novel Coronavirus (COVID-19) is wreaking havoc on small businesses. It’s in our best interest to do everything we can to help small businesses during Coronavirus.

As the country struggles to find the “new normal” and millions of Americans file for unemployment, the state of our national economy is front and center.

There’s no doubt that small business is the heart and soul of our economy.

So what can you do?

Help Small Businesses During Coronavirus

Here are 5 ways to help small businesses during Coronavirus:

  1. Buy a gift card: Whether they have shut down completely or significantly reduced services, businesses are hurting. Purchasing gift cards is a great way to show your loyalty and appreciation. With gift cards, businesses get a much-needed infusion of cash when they need it most. Gift cards are a major profit source for businesses due to a well-kept secret: Nearly $1 billion worth of gift cards go unused every year and its currently estimated that Americans have more than $21 billion in unused gift cards and store credit.
  2. Write a review: Online reviews are powerful marketing tools for all businesses. If you have some downtime during this “shelter-in-place” order – and we know you do – consider leaving reviews for your favorite small businesses. Services businesses, especially restaurants, thrive off positive reviews. You can leave a review for the Lorem Ipsum Company at Upcity, Yelp, and Google. It takes less than five minutes to write a thoughtful online review and they can be a huge boon to businesses that rely on the internet to drive traffic.
  3. See if they’re still operating: A lot of small businesses are deemed “essential” or have been granted waivers to continue operating. Find out if your favorite small businesses are open and continue to support them – while maintaining social distancing best practices, of course. Many businesses temporarily have changed models to offer online orders, delivery or curbside pickup to help stay in business.
  4. Prioritize local: Online shopping is huge right now, but that doesn’t mean you can’t still give priority to local businesses that offer online sales. While it may be easier to use multi-national conglomerate, such as Walmart or Amazon, for your online shopping needs, it’s more important now than ever to support local businesses. For example, while Costco and Amazon were experiencing massive toilet paper shortages, my local hardware store had plenty – and I was happy to pay a little extra for it.
  5. Start a GoFundMe: If you really want to help small businesses during Coronavirus, but the above ideas aren’t feasible or it’s too late, consider starting a GoFundMe. Rally your local community together. You’d be amazed at how generous people can be when they think their favorite small business is in danger of closing down.

These may seem like small steps, but every little bit can go a long way in helping small businesses during Coronavirus.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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