7 Ways to Grow Your Business with Content

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As business owners, we’re constantly looking for new ways to reach our current and potential customers. From social media to paid advertising to branding, there’s a good chance you’ve tried it all. But have you tried to grow your business with content marketing? Sure, it’s somewhat true that all marketing is content marketing, but when it comes to reaching customers, storytelling is a powerful tool. And that’s truly where content marketing comes into play.

In the digital age, we know that the vast majority of consumers research a product online before they purchase. So, how can you stand out amongst all the noise? Storytelling. If you just get a chance to tell your story, everyone will see what makes your business special. You also need to be constantly creating fresh, relevant information to attract the kind of crowd you need. Here are 7 ways to grow your business with content marketing:

1. Blog on a Regular Basis

Keep your audience informed and aware of new information. You will need to let everyone know what makes you and your business different, making sure you provide memorable details. Giving your readers insights into your own business will help ensure they know you from your competitors. And, you can show them the lessons you’ve learned from others. Make sure that you are filling your blogs with relevant, searchable terms so that you can build your reputation. Telling your story on a regular basis will let people know who you are, so they can learn to trust you, and is a sure way to grow your business with content marketing.

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2. Guest Blog

This one is a little more difficult, but if you truly want to grow your business, getting your content syndicated on other sites, both large and small, is an excellent way to establish your place in your field. Not only does this build your credibility, but it boosts your website’s authority as well. Just make sure that when you do appear on other sites, you link back to your own blog, so people can refer back to your own story. This is also a great way to reach out to audiences you hadn’t considered before, and develop new relationships with other leaders in your field.

3. Keep a Busy Social Media Pres

In the age of viral videos, it is vital to be part of the wide world of social media. The popularity of a particular social media platform will go down, but the internet is a busy place. You need to be there with the others, telling your story in different ways. Whether you are using Facebook, Instagram, Google+ or Twitter, give people the content they want, tailored to the medium they want.

4. Build Your Email List

Audience building is perhaps one of the biggest benefits of content marketing and a great way to grow your business. You can ask people who visit your site to give you their name and email in exchange for compelling, useful pieces of content. Once they subscribe, you can provide them with free information such as a report, video, or anything else that you think will be interesting and useful. Make sure that the content is relevant, so you know that the list you are building is one of potentially interested, qualified leads. You can grow your business organically, with people who come to you.

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5. Let Your Clients Help You

Use surveys, interview your customers and talk to the people who help create or deliver your products or services. The clients are the most important part of the business, and they can help you grow your business with content marketing. Find out what they want more of, and what they like in others. Grow your business in the direction your customers lead you.

6. Grow Your Business as a Thought Leader

Use content marketing to establish yourself as a leader in your field. Instead of always trying to sell your products or services, offer helpful advice. Make your website a true destination. An experience. Engage your audience, letting them see you as a real person. Use content marketing to build trust with your audience.

7. Keep Track of Your Return on Investment

There are different ways to do this, and this is the most important aspect of content marketing. It can give you an idea whether your efforts are being wasted, or if you are using your assets wisely. Keep track of how fast you grow your business, and celebrate when you are moving in the right direction.

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Content marketing is sweeping the globe as businesses, large and small, embrace storytelling to reach customers and regions they never thought possible. If you’re looking to grow your business with content marketing, we can help. Our award-winning team of content experts is here to make sure your business is reaching its full potential. For more information, call us today at 949-354-2574.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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