Essex Mortgage

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Essex Mortgage, a Southern California-based home loan lender, desired an online content strategy to increase site sales, while utilizing their current customer base.

Developed new B2B content strategy aimed at attracting new business partners.
A B2B focus on the company blog helped improve relationships and reduce costs
Return on Investment of 272%


To avoid over-targeting existing visitors.


A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

1000% more traffic

40% lower cost

132% ROI

From The Client

“Jeramy and his team of content experts knew exactly what our business needed to succeed. His insights were spot on and we have the analytics to prove that his methods work. From email campaigns to custom blog posts and beyond, we rely on the Lorem Ipsum Company for all our marketing needs.” -- Roland Weedon, CEO Essex Mortgage

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